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01 — Software & Strategy

Software that fits how you actually work.

We build the tools your company runs on, then stick around to make sure they keep working. No templates, no junior handoff, no disappearing after launch.

Get in touch → What we do ↓
How we do software

We build custom software around your business, not a template — CRMs, data platforms, internal tools, the apps your customers use — built by people who took the time to understand what you actually do. And when the smartest move is not building at all, we’ll tell you that too.

We don’t disappear after launch.

How we work

Too big for spreadsheets. Too small for a full tech team.

You’ve outgrown duct-taped tools, but hiring a whole engineering and ops team doesn’t make sense yet. That’s the gap we fill, across four kinds of work.

01

Strategy & Advisory

The tech and ops team you’d hire if you were ready to hire a whole team — audits, roadmaps, and interim leadership instead of a slide deck you have to execute yourself.

  • Interim technical leadership — we work alongside your team as the standing tech function, not a vendor who disappears after the workshop.
  • Build-vs-buy audits — for a CPG beverage manufacturer, we evaluated a full commercial stack — CRM, order management, ETL, BI — against building in-house, system by system. On pace to avoid roughly $1.8M in software spend over three years.
  • Vendor & systems audits — found a $60K/year managed IT contract no longer justified once modern automation and cloud-native security covered the gap, then mapped a phased plan to bring it in-house.
  • Ops & territory design — rebuilt a national medical device sales org’s territory model from state-level to ZIP-prefix, remapping 22,000+ accounts across 8 regions.
02

Custom Development

We build the tools your company runs on — CRMs, internal tools, and the apps your customers use — around how you actually work, not a template.

  • Internal tools & CRMs — native platforms with the business logic your team actually needs, not what a commercial CRM ships with by default.
  • Customer-facing apps — booking, event, and sales-pipeline products built to last, not to demo once and get shelved.
  • Trade show & event-ops platforms — built end-to-end show-prep and operations tooling for a sales org running 48 events a year across 8 regions.
  • Sales & field-ops CRMs at scale — 20,000+ account pipelines with multi-channel activity logging, not a spreadsheet pretending to be a CRM.
03

Data & Analytics

All your scattered data in one place you can actually trust, with the pipelines and governance to keep it that way.

  • Warehouse & pipeline builds — modern-stack data warehouses landing hundreds of thousands of rows a day from 100+ upstream sources, with anomaly monitoring from day one.
  • Reporting & BI — dashboards people actually trust; we’ve caught and corrected a 2× error in a sales number before it reached a board meeting.
  • Ad & marketing data unification — one view of return on ad spend across every platform you run campaigns on, instead of five exports and a spreadsheet.
  • Data governance — CI-enforced contracts that block a dashboard from drifting out of sync with its data, validated automatically, every night.
04

AI & Automation

AI as a standing part of how we build, not an experiment bolted on after the fact — the same tooling we use to run our own operations.

  • Agent & subagent orchestration — custom Claude-based tooling and MCP servers built into the delivery process itself.
  • Workflow automation — self-hosted automation in place of expensive commercial iPaaS platforms, so you’re not paying per-task fees for glue code.
  • AI-assisted internal tooling — routed, purpose-built bot architectures instead of one kitchen-sink assistant — dramatically cheaper to run and easier to reason about.

Get in touch

Let’s talk about what you need built.

Tell us the problem you’re trying to solve. We’ll tell you straight whether we can help, and how.

DivisionSoftware & Strategy
StudioDenver, Colorado
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